The word Bauhaus means building houses and was one of the most influential movement in the history of art movements, and it was a major impact in Europe and Us. This movement was founded by Walter Gropius who opened a school in which students could learn about different things in art such as art, architecture, graphic design, interior design industry design and also typography which was very influential in this movement. The school was founded in 1919 in Germany. During the 1923 a new slogan was made “Art into Industry”, this slogan was referring to the mass production. There were many influential artists and two important artists that influenced graphic design during this period were Laszlo Moholy Nagy and Herbert Bayer.
During his time at the Bauhaus Laszlo Moholy Nagy main focus was on photography but he experienced and worked in different range of subjects such as sculpture, typography, printmaking, paintings and also industrial design. Photogram was one of his experiments that influenced many of his students. Photogram is a light sensitive paper with objects overtop on it. Laszlo resigned from his position at the bauhaus to work on other projects but then the new bauhaus school was born in the United state.
Herbert Bayer also was one of the best artists in bauhaus school. During his time at bauhaus he studied several subjects such as painting but then after a short time he was lecturing typography. Typography was one of the subjects that Herbert focused on In fact he designed several typefaces that many of them consisted in lowercase letters with he name universal.During the time he designed other typefaces which also were consisted in lowercase letters such as the fonetik alfabet.
During his time at the Bauhaus Laszlo Moholy Nagy main focus was on photography but he experienced and worked in different range of subjects such as sculpture, typography, printmaking, paintings and also industrial design. Photogram was one of his experiments that influenced many of his students. Photogram is a light sensitive paper with objects overtop on it. Laszlo resigned from his position at the bauhaus to work on other projects but then the new bauhaus school was born in the United state.
Herbert Bayer also was one of the best artists in bauhaus school. During his time at bauhaus he studied several subjects such as painting but then after a short time he was lecturing typography. Typography was one of the subjects that Herbert focused on In fact he designed several typefaces that many of them consisted in lowercase letters with he name universal.During the time he designed other typefaces which also were consisted in lowercase letters such as the fonetik alfabet.
In the first picture one can see a poster from Laszlo Moholy Nagy for the bauhaus exhibition in 1923. One can notice the different size in typography for example the word “Aussellung”, the letter A is much bigger then the rest and it is designed in different font. Also one can notice that inside the poster there is the bauhaus logo that consist in half face. There are also several geometric shapes and the use of the negative space that let you focus more on the content.In the second picture on can see another poster for an exhibition, this poster was created in 2007 and was influenced from the bauhaus period Laszlo first poster. In fact one can see different similarities, the use of negative space, same warm colours, geometric shapes, elongated typography with different capital letters. In this picture one can see also e bauhaus logo in red that is situated under the word 2007.
Herbert Bayer also was an art director for the vogue magazine in 1928. If one compares an old vogue magazine with a modern one, one can see many similarities. The majority of the magazines have a person/ model on the from cover also the title typography is very similar to the old one.
This is Herbert Bayer universal typography which consists only in lowercase letters. This typography is sans-serif.
Work Cited:
En.wikipedia (N/A) Herbert Byer [Online] Available at http://Https://en.wikipedia.org/wiki/Herbert_Bayer#Training_and_Bauhaus_years [Accessed 2016]
Timeline of art history (2007) Bauhaus [Online] Available at http://Http://www.metmuseum.org/toah/hd/bauh/hd_bauh.htm [Accessed N/A]
The art story (N/A) Laszlo Moholy-Nagy [Online] Available at http://Http://www.theartstory.org/artist-moholy-nagy-laszlo.htm [Accessed N/A]
En.wikipedia (N/A) Herbert Byer [Online] Available at http://Https://en.wikipedia.org/wiki/Herbert_Bayer#Training_and_Bauhaus_years [Accessed 2016]
Timeline of art history (2007) Bauhaus [Online] Available at http://Http://www.metmuseum.org/toah/hd/bauh/hd_bauh.htm [Accessed N/A]
The art story (N/A) Laszlo Moholy-Nagy [Online] Available at http://Http://www.theartstory.org/artist-moholy-nagy-laszlo.htm [Accessed N/A]
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